World's Worst Athletes Reach for the Fluffy Gold of Twinkies Comical Olympic ambush ads from Bernstein-Rein
Ever wonder what kind of junk food Michael Phelps reaches for when he gets the munchies? Probably not Twinkies. That's because Hostess much prefers athletes who suck at sports, according to a batch of faux-Olympic ads from Bernstein-Rein. The spots present cheap stock footage of out-of-shape everyday athletes pole vaulting, diving and doing gymnastics—in each case, very badly—to the accompaniment of a terrifically tacky/pompous synthesizer score. They're reaching for the kind of "gold" that real folks can savor: Twinkies. These clips are sweeter and more satisfying than most of the half-baked, bombastic ads that official Olympic sponsors and others have trotted out in recent weeks. Thanks, Hostess, for reminding us that no matter how slow and fat we get, you'll always be there with golden cake and creamy filling to make us slower and fatter! Come on, Nike jogger, you know you want one! Two more spots after the jump.
- Yahoo Board Approves $1.1 Billion Tumblr Purchase
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Meet the Sleepy's Creative Finalists
- Yahoo Adding Tweets to Homepage
- Gevalia Aims for a Buzzy Social Partying Weekend
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- Yahoo in Talks to Acquire Tumblr
- How AT&T Got Kids to Make Some of the Year's Best Ads
- Yahoo Board Approves $1.1 Billion Tumblr Purchase
- Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball
- Ad of the Day: Volkswagen
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Microsoft Hammers Google in Leaked Parody of a Chrome Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







