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Won’t you give up your seat for the Theraflu guy?

Theraflu_1As cold season descends, at least you’ll be better off than the sad sack in this new Saatchi & Saatchi ad for Theraflu. With a poignant piano score playing, the misshapen monster boards a city bus, and his fellow passengers give him looks you wouldn’t even see on the M101 downtown. Thanks to a Theraflu Thin Strip, he returns to normal. “For even the most monstrous cold,” says the onscreen copy. The tagline: “Theraflu. Good to be back.”

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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