Women still hate themselves, per Dove | Adweek
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Women still hate themselves, per Dove

Two new spots for Unilever’s Dove, created by Ogilvy in Toronto and directed by Reginald Pike’s Yael Staav, dip into what has become familiar territory for the brand: women’s low self-esteem and how they might raise it. Of the two, “Evolution” (above) is by far the more memorable, even if “Daughter,” which you can stream here, lets girls voice their usually negative attitudes toward their bodies. “Evolution” shows the transformation of what seems to be a relatively plain woman into a model on a billboard, and while we all know that most of the woman we see in magazines are heavily made-up and Photoshopped, it resonates much more when you see the process taking place right before your eyes.

—Posted by Catharine P. Taylor

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