Two fairly amusing New York Lottery commercials from DDB New York illustrate just what it means to be "that kind of rich." In one spot, a lottery millionaire spends big bucks on elaborate effects to convince his pal that aliens have invaded—just so he can snap a picture of the guy's terrified face. (Chill, dude, it's clearly CGI.) The other ad shows a guy who cracks people up wherever he goes because he can afford to have a team of comedy writers led by Andy Richter feeding him lines through an earpiece. At a traffic stop, he warns the cop who's giving him a ticket, "Whatever you do, don't look in the trunk." Ha. That's rich—kind of. The spot closes with the guy at a party and Richter telling his staff, "All right, we need dip jokes." With all that jackpot money flying around, I'm surprised they couldn't afford a bigger finish. Bigger dip jokes. Now, that's rich!

CREDITS
Client: New York Lottery
Agency: DDB, New York

Spot: "Invasion"
Chief Creative Officer: Matt Eastwood
Group Creative Director: Richard Sharp
Group Creative Director: Mike Sullivan
Creative Director: Scott Cooney
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executive: Kemi Adewumi
Account Executive: Tarina Hesaltine
Production Company: O Positive
Director: Jim Jenkins
Edit House:     Cutting Room
Editor: Chuck Willis
Assistant Editor:  Mike Ramirez & Steve DiLeone
Executive Producer: Melissa Lubin
Producer: Eytan Gutman
Colorist: Chris Ryan
Audio Engineer: Walter Bianco @ Cutting Room
Effects House:  Light of Day
Creative Director/Flame Artist - Colin Stackpole
Smoke Artist - Josh Williams
CG Director - James Collins
Head of Production/Producer - Kristen Barnard

Spot: "Writers Room"
Chief Creative Officer: Matt Eastwood
Group Creative Director: Richard Sharp
Group Creative Director: Mike Sullivan
Creative Director:  Scott Cooney
Creative Director: Sean Labounty
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executive: Kemi Adewumi
Account Executive: Tarina Hesaltine
Production Company: O Positive
Director: David Shane
Edit House: Cutting Room
Editor: Chuck Willis
Assistant Editor: Mike Ramirez & Steve DiLeone
Executive Producer: Melissa Lubin
Producer: Eytan Gutman
Colorist: Les Rudge
Audio Engineer: Walter Bianco @ Cutting Room