Will Nivea Lose Rihanna Over Racist Ad? | Adweek Will Nivea Lose Rihanna Over Racist Ad? | Adweek
Advertisement

Will Nivea Lose Rihanna Over Racist Ad? Singer signed major endorsement deal this spring

This week's outcry over Nivea for Men's racist "Re-Civilize Yourself" ad has led some to call for Rihanna to cancel her endorsement contract with the company. The 23-year-old, Barbados-born singer signed a major deal with the skin-care brand this spring to help celebrate its 100-year anniversary. Nivea is sponsoring her tour; she lent her song "California King Bed" to a commercial; she has her own enormous section on the Nivea website; she even posed topless to introduce the partnership (full image after the jump). It seems unlikely that she would ditch the whole thing over a misstep at a different division of the company, although some fans at least want a statement from her. So far, she hasn't offered one, preferring to focus on her European tour. ("NORWAY!!!! I fell in love with you foreverrrrr….") What do you think she should do?

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS