Will the next pope be a blogger?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The pope-as-blogger idea might not be so outlandish. We don’t mean the conclave of cardinals will pick someone from the current blogging community as the next pope, although Andrew Sullivan would be an intriguing candidate. But one can easily imagine a new pope using a blog as a way to communicate with his flock in a manner less formal than encyclicals and more far-reaching than papal audiences. It’s not as though the church is too old-fashioned to make use of the Internet.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in