Will Earth in 2045 Be Heaven or Hell? See Both Sides in the Year's Most Amazing Interactive Ad

M&C Saatchi builds a utopia and dystopia

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

What will our planet look like in the year 2045?

Will we enjoy an abundance of clean water, fresh produce and renewable energy? Or will we be unable to drink from our own taps, and see our kids have to reach beneath "pollution masks" to eat cold, processed foods on a family trip to the park?

A new interactive ad by M&C Saatchi Stockholm for Swedish pension management company SPP shows you what a huge impact your seemingly unimportant choices can make by juxtaposing starkly divergent visions of our shared future—one in which people and businesses have devoted themselves to sustainability, and one in which we've allowed self-interest to trump the need for responsible environmental stewardship.

And what an incredible interactive ad it is.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in