Advertisement

Wil Wheaton, Giant Beer Geek, Humorously Introduces Newcastle's Scotch Ale A new beer that 'does not suck'

Newcastle has tapped Wil Wheaton as its latest anti-advertising star, enlisting the actor and Internet folk hero for a couple of amusing online videos introducing a new Scotch Ale.

Wheaton does an amusing job of delivering the pitch under duress, as the Asylum production is self-consciously faux-low-budget. He's also a well-known home-brew geek, and mixes some knowledge in with the humor.

"Newcastle Scotch Ale is a well-balanced, malt-forward brew with a delightful velvety finish," he says in the press statement. "Basically, Newcastle and Caledonian made a kick-ass beer that does not suck."



The Scotch Ale is the first in a series of what Newcastle is calling "collaboration edition" beers made in partnership with some of Europe's finest and oldest breweries. This first partnership is with its Edinburgh-based sister brewery Caledonian.

"One of our dreams is to get rid of the 'intimidation' factor that prevents so many people from foregoing boring 'yellow beer' and enjoying more interesting brews," says Brett Steen, brand manager for Newcastle Brown Ale. "Wil is an inviting and knowledgeable guy, and we're stoked that he's taking this herculean effort of humor and wisdom onto himself so we don't have to."

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS