Wieden's ESPN murals celebrate World Cup | Adweek Wieden's ESPN murals celebrate World Cup | Adweek
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Wieden's ESPN murals celebrate World Cup

ESPN-USA

Having already rolled out one of the all-time-great soccer commercials for this World Cup (on behalf of Nike), Wieden + Kennedy is also proudly showing off 32 World Cup murals—one for each country participating—it created for ESPN, with the help of South African illustration house Am I Collective. You can see them all here on Flickr. Also, they're slowly rolling out at Vanity Fair, which is basing its World Cup preview blurbs around the images. The Wieden team instructed the illustrators to create the murals in the style of 1980s Ghanaian movie posters. It took nine people three solid months to create the finals. The campaign comprises print, outdoor (including hand-painted versions), digital and an art book. The work celebrates each country's culture and soccer history. The only ticked-off fans might be the Australians, whose Old Spice-like poster shows a player with a kangeroo's hindquarters.

—Posted by Tim Nudd

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