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Why Coca-Cola Hired This Man to Laugh Really, Really Hard on a Crowded Subway Train Soda brand's latest stunt from Belgium

It's usually not a good sign when someone starts laughing maniacally on the subway. But riders in Belgium seem to take it pretty well in this new Coca-Cola ad.

The agency, Gonzales in Brussels—working off the insight that "happiness starts with a smile"—wanted to make people laugh in an environment where they rarely do. So, they hired a guy to get things started. See how it went below.

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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