Why the Ad Business Is Like the Human Centipede, Part 2 | Adweek Why the Ad Business Is Like the Human Centipede, Part 2 | Adweek
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Why the Ad Business Is Like the Human Centipede, Part 2 New trends and job titles are digested

Whit Hiler is extremely, disturbingly obsessed with The Human Centipede. The Kentucky adman and beardvertising pioneer, who once posted a fake flier to Reddit inviting people to reenact scenes from the movie ("Just for fun. Guys only"), also teamed up with co-worker Jason Kaufmann last Halloween to create the "Ad Agency Human Centipede Infograph." The handy chart explained how creativity in advertising, from brief to finished ad, is basically one long, unsavory multiple-ass-to-mouth digestive process.

Now, Hiler and Kaufmann are back with a sequel—or a second sequence, if you like: "Ad Agency Human Centipede Infograph Part 2." The sequel celebrates the hottest new trends in advertising, like native advertising and real-time marketing, and the hottest new job titles, from director of emerging media to senior chief culturist to senior listologist.

Behold the horror below.

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