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Product placement is all well and good, but what if your brand is cast as the villain, perhaps unfairly, in a documentary?
That’s the position IBM is in—admittedly in a low-budget film that few people will see, but still. The subject of Game Over: Kasparov and the Machine is the stunning media circus/chess championship held in New York in 1997 between Garry Kasparov, the world champion and perhaps the greatest player of all time, and the IBM supercomputer Deep
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