Who moved my cheese and bean burrito? | Adweek Who moved my cheese and bean burrito? | Adweek
Advertisement

Who moved my cheese and bean burrito?

RatCity gave pass to rathole KFC.” That’s a rough headline for any brand to endure, particularly KFC/Taco Bell. If the rats were introduced as a high-risk, high-reward PR strategy designed to make people forget about Taco Bell’s E. coli scare, well—mission accomplished. But really, there’s no messaging spin that could fix the problem. The video of the House of Rats on Sixth Avenue in Manhattan will live forever. (Some accounts say there were 50 rats. 5-0!) Yum! Brands need not bother reopening the restaurant—who’ll eat there? The company might, however, want to remove that sign proclaiming “We deliver.” And drop off a few dozen cats.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Kfc, Taco Bell
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS