Whittaker's spot mixes race, sex, chocolate
Auckland ad shop Assignment blends eroticism and chocolate—which usually mix well, at least in my daydreams and on pay-per-view—into an unappetizing mess in this Whittaker's Ghana Peppermint commercial. A black guy dives into a pool of white glop (presumably mint), while a white gal splashes around in dark chocolate. They emerge looking as if they've fallen into vats of industrial waste. That guy looks completely zombified. Then, they wipe the goop off each other's bodies for a taste. Ew! Don't they teach hygiene in school these days? That kind of behavior can cause cooties at the very least. Copyranter says the whole interracial chocolate lovers idea might have been ripped off. The actors ripped off their clothes to film the spot and act all sexy, so you might not want to watch it at work. If you do, and your uptight boss gets mad, try giving him or her some chocolate. That way, at least the boss will be smiling as you're ushered out the door. There's a "making of" clip after the jump.
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Ad of the Day: Dodge
- What If Arrested Development Were Coming Back on YouTube?
- Time.com Is on a Hiring Spree
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- Mike Darnell Steps Down as Fox Reality Capo
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







