What wouldn't people do for a job at CP+B? | Adweek What wouldn't people do for a job at CP+B? | Adweek
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What wouldn't people do for a job at CP+B?

Crispin Porter + Bogusky is the belle of the ball in the agency world, judging by the stunts people pull to try to work there. Following up on Chris Kahle's successful Twitter-fueled campaign to get a job at the Boulder, Colo., shop, a pair of Miami Ad School grads put their heads together and came up with a clever reinvention of the cover letter: the snappy minute-and-a-half video above, giving an overview of their credentials and desire to work at CP+B. Bonus points to Brandon Kramer and Christy Pregont for including Clap Your Hands Say Yeah. This is a smart move. As Alex Bogusky says, CP+B is flooded with 2,000 résumés a month. The agency clearly favors the bold over those who are content to just hit send on an e-mail. Bogusky told Kramer "great job" in a Twitter message. Even if they don't get a shot at CP+B, they're bound to get attention from other shops at a tough time in the job market. AgencySpy asks a good question: Why aren't people going to the same lengths to lobby for jobs at other shops?

—Posted by Brian Morrissey

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