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The new campaign from Monster.com confuses me. It’s subtly, almost subversively anti-work. One spot shows people using various “weapons” (umbrellas, satellite dishes) to hold back Monday morning and the start of the workweek. Of course, only people with jobs have such fears. Another iteration focuses on tedious commutes, with workers gliding passively through cities en route to their cubes. Hello! Only people with jobs end up with the same mind-numbing commutes every day. Then there’s the tagline: “Your
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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