West Virginia gives up, tells you not to visit
After running compelling ads like this one, apparently with limited success, West Virginia has a new line for tourists in its latest work: “Whatever you do, don’t come to West Virginia!” Yes, it’s that wacky new idea called reverse psychology. You may remember it from the third season of The Simpsons: Homer’s brain: “Don’t you get it? You’ve gotta use reverse psychology.” Homer: “That sounds too complicated.” Homer’s brain: “OK, don’t use reverse psychology.” Homer: “All right, I will!”
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
