Werner Herzog doesn’t like ads very much | Adweek Werner Herzog doesn’t like ads very much | Adweek
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Werner Herzog doesn’t like ads very much

Herzog_1Stumbled upon this quote from Werner Herzog yesterday: “Centuries from now our great- great- great- grandchildren will look back at us with amazement at how we could allow such a precious achievement of human culture as the telling of a story to be shattered into smithereens by commercials, the same amazement we feel today when we look at our ancestors for whom slavery, capital punishment, burning of witches, and the inquisition were acceptable everyday events.” Seems a bit excessive. I take it Werner won’t be directing the next McDonald’s commercials. The quote was published last winter in the Chicago Sun-Times. Herzog was agreeing with a letter writer who had complained about excessive commercial interruptions during the broadcast of Herzog’s film Grizzly Man on the Discovery Channel. Never mind that Discovery had financed a good portion of the film in the first place. 

—Posted by Tim Nudd

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