Welsh Village Covers Itself in QR Codes, Linked to Wikipedia, in Tourism Effort | Adweek Welsh Village Covers Itself in QR Codes, Linked to Wikipedia, in Tourism Effort | Adweek
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Welsh Village Covers Itself in QR Codes, Linked to Wikipedia, in Tourism Effort Residents and businesses go to town

We recently considered the heretofore blasphemous notion that QR codes are not, in all instances, a complete waste of time. Here's more evidence that they can sometimes be interesting and useful—the Monmouthpedia project. The town of Monmouth in Wales (pop. 8,877) recently embarked on the "Monmouthpedia" project—a huge communal six-month initiative to affix QR codes to its notable landmarks, organizations and even people, and write Wikipedia entries on each of them, which the codes link to. The idea came from a TEDx talk in Bristol, where a Wikipedia editor suggested that Wikimedia's U.K. chapter should "do a whole town" using QR codes. Residents and businesses in Monmouth stepped up, did all the legwork (there are more than 1,000 QR codes in total), and introduced Monmouthpedia this weekend. The advantages for tourism are obvious. It's like a giant museum tour—everything of note in the town is immediately illuminated online. (Plus, of course, there's the publicity of the whole project itself.) "Lest you think this is a passing interest, the town of Monmouth is in it for the long haul," says a Wikimedia blog entry about the project. "Many of the QRpedia codes are printed on ceramic plaques that should last for decades. The information in articles is backed by the Wikipedia community and will be continually improved and expanded. Physical guides and maps will become outdated, but the Wikipedia articles will always be able to be updated. This potential for on-site access to up-to-date information in any language is what makes the Monmouthpedia model so exciting." I'll drink a QR-coded Guinness to that. More images after the jump. Via PSFK.



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