Weird Burger King Ad Says It's Better to Be Addicted to Whoppers Than Drugs | Adweek
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Weird Burger King Ad Says It's Better to Be Addicted to Whoppers Than Drugs Which will kill you first?

In this controversial Burger King ad from Russia, a Whopper crushes a flower as a voiceover informs us: "This is a poppy. It was popular once, but now its time has passed." That's a rather strained drug reference, as a BK official in Russia explains that the poppy, used to make opium, symbolizes a "bad habit" that BK would happily help you replace with a Whopper addiction instead. (C'mon, people, it's obvious!) It's also apparently a play on words, as "mak" is both Russian for "poppy" and a slang term for McDonald's, whose time has also ostensibly run out. Major Russian media outlets won't run the commercial because it seems to position BK as an alternative to opiates. Have it your way, Russia! Of course, as these recent Big Mac ads illustrate, if you don't think McDonald's offers the ultimate psychedelic burger experience, you be trippin'.

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