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Watch everything the Dachis Group folks do

Collab1

The current vogue on ad-industry Web sites is transparency. Rather than post simply case studies of your work, you show off what people are saying about it and the agency. This is the approach Crispin Porter + Bogusky takes with its recently relaunched site. Now, the Dachis Group is taking it to a new level. The "social business design" firm, started by Razorfish co-founder Jeff Dachis, has built the Collaboratory, which is a feed of employee activities, keeping track of when they update Twitter and their blogs and even when they send e-mails. Sadly, the transparency stops at letting visitors read the e-mails. Still, it makes for fun viewing. Take this recent update: "Jeff Dachis sent an e-mail to someone at whitehouse.gov."

—Posted by Brian Morrissey

Previously on AdFreak:
CP+B site becomes 'giant digital fishing net'

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