Waffle House Unracists Its Cinco de Mayo Tweet Just in Time

Brands just need to stop making Juan puns altogether

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It's Cinco de Mayo, and here's a simple rule for all you brand social managers out there: Don't make puns using the name Juan.

Dave and Buster's learned this the hard way. And his morning, Waffle House did the same thing, tweeting: "Bacon, you are the Juan for me." The restaurant chain then deleted the tweet before too many people even noticed it—and replaced "Juan" with "one."

Yes, some people will say Juan jokes aren't racist.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in