Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting valet who's put in an uncomfortable position.
While this clip's quite unlikely to become a viral juggernaut on the scale of "Epic Split," it's a fun bit of hidden-camera prankery focused on the newest employee at a casino's valet stand.
"All the sports cars that you see pulling up are all rented, and all the paparazzi there are fake," director Henry-Alex Rubin says in the behind-the-scenes video.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in