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With two weeks to go before Super Bowl XLV, expect Visa to ratchet up its "Go fans" campaign, in particular its celebration of those four awful men who have attended every single Super Bowl without fail. Visa has lauded the "Never Miss a Super Bowl Club" almost all season long in ads from TBWA\Chiat\Day. The four old dudes have spent untold amounts of money traveling to and attending the Super Bowl for the past 44 years.
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