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"A mom's disapproval has always been an accurate barometer of what is cool." That's the premise behind Electronic Arts's new marketing campaign for the carnage-packed video game Dead Space 2. The game's promoters brought 200 mothers into a focus-group testing center and subjected them to the game's goriest footage. The result is about what you'd expect, with much kvetching about "Who would make such a thing?" The notable exception is the mom below, who seems to have a good time and helps soften the exploitative vibe of the campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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