URL on Bus Shelter Ad Rewards You With Ride in Lamborghini or Dog Sled Qualcomm stunt attempts to create 'Best Bus Stop Ever'
While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from mobile firm Qualcomm. When commuters responded via mobile to a Qualcomm URL advertised on a bus shelter, the site triggered a real-world experience, such as a woman offering a ride in a Lamborghini for those who responded to the ad labeled "In a hurry?" Another ad with the headline "Seen it all?" triggered a dog sled team to arrive, and a response to "Bored?" sent in a bus of circus performers to terrorize entertain the crowd. Hat tip to The Presurfer.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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