Unilever Shampoo Gives You Hair So Strong, You Can Make Violin Bows Out of It | Adweek Unilever Shampoo Gives You Hair So Strong, You Can Make Violin Bows Out of It | Adweek
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Unilever Shampoo Gives You Hair So Strong, You Can Make Violin Bows Out of It No, really, they did it in Manila

When you hear the words human hair orchestra, don't you just imagine Hannibal Lecter conducting? Not so for this Unilever-sponsored stunt in the Philippines from JWT Singapore and JWT Manila. To show the strengthening effect of its Cream Silk hair-care line, the marketer enlisted a custom bow-maker and used human hair washed with the products instead of the usual horsehair to string four violin bows. An all-female quartet then used them to play 40 songs over four hours in a busy Manila mall. They reported no broken strands through the four-set concert, which drew a crowd of more than 600 people. The live music's lovely, and the idea's unique, but doesn't the whole thing have a slightly creepy it-puts-the-conditioner-on-its-head vibe?

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