A twisty and tasty movie-marketing pretzel

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I’ve mentioned before how meta is the new thing in film and TV advertising. But no movie or show has gone quite as far as Tropic Thunder, which was swallowed up by a self-described "black hole of meta-ness." For those who haven’t seen it, it’s a movie about people making a movie (including Robert Downey Jr. as "a dude playing a dude disguised as another dude") which then becomes reality (see the trailer and the uncensored

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