Trying to Sell Your 'Slightly Haunted' Condo? Century 21 Can Help. | Adweek Trying to Sell Your 'Slightly Haunted' Condo? Century 21 Can Help. | Adweek
Advertisement

Trying to Sell Your 'Slightly Haunted' Condo? Century 21 Can Help. Halloween ads filmed in Mullen creative's home

As if putting Walter White's house on the market a few weeks back for Breaking Bad's finale weren't enough, Century 21 and Mullen return with five fun videos that channel the Halloween spirit.

The clips take place in a "slightly haunted" house and were actually shot in a single day in the home of Mullen group cd Tim Cawley, who wrote and directed the campaign. (He's quite the boo-ster of scary movies, with two horror shorts to his credit).

In one clip, "Master Suite," a claw reaches out from beneath a bed, grabs a pair of slippers and devours them. Another video, "Playroom," features a toy box with a ghostly inhabitant. Household items—chairs, doors, shoes, candle holders—move by themselves in several clips, including "Pet Friendly," which stars Duke, Cawley's Great Dane puppy, who looks cute enough to charm any poltergeist.

At the end of each vignette, on-screen copy—"Yeah, we could sell it"—assures us that even though the place has some slight supernaturally issues, Century 21 is up to the challenge. No Realtors are shown. Guess they would've scared prospects away.

Check out all the clips after the jump.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS