Try Freedent gum, and put away that puppet | Adweek Try Freedent gum, and put away that puppet | Adweek
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Try Freedent gum, and put away that puppet

Freedent

"Don't be afraid to open your mouth" is the tagline in these Freedent ads from French agency CLM BBDO, which present puppets similar to the ones from Mullen's Zappos spots. While the Zappos puppets were all about customer service, the Freedent puppets just get up in your face for smooching, shouting and such. The "Swing" spot below is kind of disturbing, with a prep-school-nerd puppet mouth-wrestling a hottie, though a mouthful of lint probably beats a helping of amorous teenage tongue. The "Army" ad, posted after the jump, shows a gruff drill sergeant loudly quizzing new recruits. It passes the "Don't ask, don't tell" test, as kissing is neither shown nor implied. Via Ads of the World.

—Posted by David Gianatasio


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