Truth in advertising: Descente bike shorts

Descente1_4 It’s hard to argue with this headline, or the first line of copy, which reads, “Repeated chronic microtraumitization should never come between you, your genitals and your friends on a group ride.” Ads of the World has the high-res, readable version of this ad, as well as a second ad with a similarly straightforward message. The agency is Factory Design Labs of Denver. A friend of mine is currently doing a many-day, solo bike trip from Montreal to Portland, Maine. Hopefully he’s heard of Descente.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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