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Travelers creates giant ‘snowball’ of doom

San Francisco’s a great spot for shooting certain types of ads—ones involving millions of little bouncing colored balls, for example. It’s also good for showing a guy tripping and falling, rolling down a steep hill, accumulating all sorts of debris, and becoming part of a giant, indestructible snowball of crap that’s hurtling uncontrollably toward an inevitable violent end. In other words, a TV commercial by Fallon for Travelers. Few insurance ads are as fun as this.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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