Tourism Ad Makes Switzerland Look Lovely, If You're an Ant | Adweek Tourism Ad Makes Switzerland Look Lovely, If You're an Ant | Adweek
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Tourism Ad Makes Switzerland Look Lovely, If You're an Ant 'Weather prophet' Martin Horat is covered in them

Cancel the picnic in Switzerland! I used to feel neutral about the place, but as you can see in this tourism spot from Leo Burnett, it's overrun with ants. Watch them cover Swiss "weather prophet" Martin Horat—who makes predictions based on his oddball interactions with nature—and strip the flesh from his bones! OK, they don't show that part. Of course, the bee problem in Britain is getting huge, but I'd rather take my chances there. Ants are just so creepy-crawly and aggressively bitey, you're better off not to mess with THEM!

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