Toronto whacks mayoral hopeful's mob ads | Adweek Toronto whacks mayoral hopeful's mob ads | Adweek
Advertisement

Toronto whacks mayoral hopeful's mob ads

Rossi

If there's one thing people of Italian descent tend to dislike, it's Mafia-themed marketing. This hasn't occurred to Toronto mayoral candidate Rocco Rossi, himself an Italian Canadian, whose campaign posters label him a "wise guy" and a "goodfella," and make some uncomfortable references to his "bocce balls." Rossi means no disrespect, but this stunt won't help his already-dismal showing in the polls. The response from Toronto's Italian Canadian community has been largely negative. Good intentions or not, no one who still thinks mob allusions are fresh material should be running a first-world city in 2010. Lucky for us, his chances of winning sleep with the fishes. Rossi should watch the election-night returns at Jack Astor's. They'll be happy to have him. Check out three full print ads after the jump.

Rossi1

Rossi2

Rossi3

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS