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Tony the Tiger Helps Out a Prostitute in What Looks Like an Elaborate Prank Campaign It's not just for kids anymore

In what is surely an unauthorized prank campaign—and a brazenly offensive one at that—Kellogg's Frosted Flakes spokescat Tony the Tiger claims to have turned his attention to adults rather than kids, and has begun by helping out a 43-year-old, down-on-her-luck prostitute named Candy.

The video is embedded on a whole new site called tonyisback.com, which mimics the real Kellogg site pretty impressively. There, the famous mascot explains his supposed new calling this way:

"I've helped so many kids to solve their every day problems over the years. I contacted ten people who were children 30 years ago in my Frosted Flakes commercials, and asked them what their problems are now in their 40's. See how I helped them!"

Here's the first of what looks like will be three videos:

Adweek responsive video player used on /video.

We've reached out to Kellogg to ask what it knows, or doesn't know, about this site. We have yet to hear back, though we assume the breakfast giant won't think it's too grrrrreat. Via The Denver Egotist, which saw a Wieden + Kennedy tweet about the site this morning.

We'll update when we hear back from Kellogg.

UPDATE: Kellogg tells us in a statement, "The website and video have absolutely nothing to do with Kellogg."

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