They're lovin' the Big Mac song in Russia
While we’re on the Russia theme, thought it worth noting that among the commercials airing over there was an apparent Russian version of the “Two all beef patties …” Big Mac song, which Wikipedia dates back to 1975. Of course, we couldn’t make out any of the lyrics, but the setup seemed very familiar—quick shots of people-on-the-street singing snippets of the song. (The tune was altered too, perhaps because it wouldn’t work as well with Russian words.) I haven't been able to find it online, so as a visual, I've settled for this McDonald's logo, which shows that "I'm Lovin' It" is also used to promote the brand.
—Posted by Catharine P. Taylor
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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