They’re commercials, not ‘films,’ people

I don’t usually take up space on AdFreak for venting, but could we please stop referring to commercials as “films”? Ever since the debut of BMW Films—and perhaps before—people in advertising have taken to this “films” terminology, as if to convince themselves that their art-school training might land them not only a gold Lion someday but perhaps an Oscar. The latest two transgressors are the Nissan Sentra campaign from TBWA\Chiat\Day wherein Marc Horowitz lives in his car for a week (yeah, I know, we’ve written about this three times in four posts now), and the