These New Orleans Tourism Ads Are Good Fun, but It's the Voiceover That's Really Clever

360i explores endless possibilities

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The best marketing embodies, rather than just projects, the message it's trying to deliver. And 360i's new tourism campaign for New Orleans is a good example of that.

Three TV spots all use the same voiceover script, but completely different characters and locations, to cleverly communicate the point that you can have all sorts of diverse experiences in the city.

Check out the ads below, directed by Henry Mason and produced by Chelsea Pictures, with an original score by David Torkanowsky and renowned New Orleans musicians:

The ads, for the New Orleans Tourism Marketing Corporation, must be played sequentially to make the most sense, and that's the plan on TV and digital (via Facebook) in 35 target markets.

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