Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If you want to pay $48 for a bag of flour, head to northern Canada. It might even come with the same cheesy smile that your local grocer promises in its own ads.
A new public-service campaign uses dark humor to raise awareness of a serious issue: skyrocketing food prices in Nunavut, the large but thinly populated territory that, on a world map, juts out of the top of Canada into the Arctic Ocean.
Three parody commercials by Calgary agency Wax for a fictional supermarket called Way North highlight the problem with the obligatory bad jingle and footage of grinning store workers shilling goods at costs so outrageous they seem impossible.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in