Advertisement

There's Now a Trailer for the Deadpool Trailer, and It's Delightfully Meta Unleashing the master of self-hype

Breaking the fourth wall doesn't happen all that often in movies—especially not in today's overly earnest and gritty superhero movies.

That's what makes Deadpool special. He's fast-talking, brash, in-your-face and constantly going meta with references to his own role in a fictional universe, which makes him the perfect pitchman for his own trailer. 

In the brief preview of a preview below, Deadpool lampoons classic trailer copy ("In a world ...") while taking jabs at the studio behind the film (20th Century Fox), its odd depiction of his character in X-Men Origins: Wolverine, and star Ryan Reynolds' not-so-award-winning acting career.

Check it out below:

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS