Is there such a thing as too much publicity? | Adweek Is there such a thing as too much publicity? | Adweek
Advertisement

Is there such a thing as too much publicity?

Jessica_simpson_pizza_hut1OK, we all know part of the reason advertisers spend $2.5 million on a Super Bowl ad is so they can leverage the extensive pre- and postgame publicity. (And if they don't, they're not the sharpest knife in the drawer.) But now I'm beginning to wonder how much pre-game publicity is too much.  Particularly with the advent of streaming video, it's increasingly easy for everyone, not just people who cover advertising, to see substantial parts of many of the spots before the game. Does that make the airing of the ad in the actual game anti-climactic? Is it possible to give too much away before the game?

—Posted by Catharine P. Taylor

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS