Thank you, Institute of Medicine

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

One story from yesterday that got loads of pickup is the recommendation by the Institute of Medicine that there be major changes in food marketing to children, such as having cartoon characters only promote healthy snacks. As well it should be. While parents should bear some of the responsibility for what their children eat, and young children are seldom in charge of their food-purchasing decisions, there’s no denying that advertising drives demand for such fare as Fruit

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in