Teens encouraged not to have stinky babies | Adweek
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Teens encouraged not to have stinky babies

Scratch-sniff

The back-to-school season brings a unique teen-pregnancy message to the young people of Milwaukee, where bus shelters have been outfitted with scratch-and-sniff diapers, beckoning passersby to have a whiff. The ads, created by Serve Marketing for the United Way, turn out not to smell of anything at all—which is a bit disappointing, given how far scratch-and-sniff technology has come in the past few years. (Though I suppose no one wants to create literally shitty advertising.) The message on the brown spot (click to magnify) reads: "This doesn't really stink, but the consequences of teen pregnancy do." It's a different approach, though not as hard-hitting as the U.K. teen-pregnancy PSA from this past May, posted below.

—Posted by Tim Nudd

See also:
Teen-pregnancy ad targets 'Gossip Girl' set
Teen Mommy Darci: the world’s best doll?

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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