Ted Gets Dirty With Axe Hair Products in Seth MacFarlane Ads (NSFW)

Two unwholesome brands come together

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Ted, the Seth MacFarlane movie, has been a monster at the box office. And Axe must be patting itself on the back—or perhaps running its hands through its silky-smooth hair—for jumping on board. Axe Hair products teamed up with the Universal Pictures comedy for TV commercials and digital content featuring the foul-mouthed teddy bear. Check out four spots below. The two dinner spots were directed by MacFarlane himself. The first one is NSFW and will require headphones.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in