Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Last night, I came in contact with Taxi TV for the first time, New York’s effort to “modernize” its taxicabs. By “modernize,” I mean allow use of credit cards in cabs by bombarding riders with repetitive commercials to pay for the upgrade. Man, it sucks out loud. During a 15-minute trip, I saw one commercial for a Panasonic laptop a half dozen times and another for some cut-rate brokerage called Zecco.com several more. The menu has “channels” that don’t actually work: Switching from NBC news highlights to “sports” yields yet another Panasonic ad, followed by more of the same news clips.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in