Taser International zaps its own executives | Adweek Taser International zaps its own executives | Adweek
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Taser International zaps its own executives

You may have seen the video of the UCLA student who got tasered by some very uncool campus cops for not having his ID with him. It got us wondering how companies that make tasers market their wares. Not surprisingly, the focus is on safety. What we didn’t expect was the video above, showing Taser International executives (CEO, president, CFO, COO, etc.) taking some gruesome jolts from the company’s products — in an effort to prove how harmless (non-lethal) they are. Try to ignore the screams of unbridled agony. If only your boss showed this kind of commitment. See more info (including a link to the video in Windows Media Player format) here.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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