Tahoe drives safely in new CGM effort
It looks like Chevy Tahoe is going a somewhat safer route than it did a few weeks back in a new consumer-generated media campaign it’s doing in conjunction with Major League Baseball. MLB just sent out an email to folks on its subscriber list inviting them to visit this site, upload pictures of themselves and tell why they are baseball’s no. 1 fan; the winner will get a trip to Pittsburgh (hmmm … what strange synergy … see post below) to see the All-Star game. So far, there’s nothing of great inspiration or interest posted, or any passionate anti-SUV ranting, probably because the Tahoe is merely borrowed interest in this campaign. There is, however, this
picture of Mr. Met.
—Posted by Catharine P. Taylor
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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