Tahoe casino’s ad campaign comes to life

Here in California, bears who have lost their natural dignity to the point of begging for food are common enough to be known as garbage bears (ursa scroungis). So, when a garbage cub wandered into the MontBleu Resort Casino and Spa in Lake Tahoe this week and headed for the restaurant, it wasn’t big news. Except that the casino’s ads, by the Schadler Kramer Group, have been featuring bears, too. See the TV spot above, in which a man spots a bear squatting in a bathroom stall, perhaps doing battle with the all-you-can-eat buffet. In another spot, a waitress is seen serving a bear some fish. The tagline is, “A habitat for everything wild.” One casino employee tells the Tahoe Daily Tribune: “Evidently the bears out there heard the story that bears can be fed at the nightclub at MountBleu. I guess we reached our target audience.” Says another: “Our advertising agency was trying to get him under contract ... but he got out before we could get his name and number.”

—Posted by Gregory Solman

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS