T-Mobile gets to bottom of butt dialing issue | Adweek
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T-Mobile gets to bottom of butt dialing issue

This T-Mobile spot for the BlackBerry Flip posits that a cell phone call can be made using one's buttocks. It's an intriguing concept, and if it works, it would save time and effort, allowing those of us who are too lazy to work a keypad the old-fashioned way to dial without removing the phone from our pants. Unfortunately, like so much of what you see in commercials, it doesn't work that well in real life. I know because I've tried it. In fact, I'm wiggling all around on my chair as I type this very post. Frankly, I'm getting sore. And my co-workers are looking at me funny. It's research, people!

—Posted by David Gianatasio

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