It’s simple and to the point and hardly offensive, but the tagline “We love boobs” won’t survive the scrutiny of Sweden’s transit system, which has rejected ads bearing that line from a fashion company advertising its new bras. “We have said no to the text for roughly the same reason that they want it there—because it is intended to attract attention,” a transit rep says. The clothing company, Lindex, doesn’t understand what the big deal is. Says a rep there: “We are a female company with a female target group and would never do anything which could be considered sexist.”

—Posted by Tim Nudd